New Customer Acquisition Project Case Study

Objective
A global beauty brand was seeking long-term growth for its eCommerce platform. With 60% of the revenue coming from returning customers, the primary challenge was to expand the pool of new customers.

Strategy

Data-Driven Market Segmentation: By leveraging advanced data analytics, we identified and segmented new potential customer groups. This segmentation allowed us to tailor our marketing efforts specifically to these new groups, optimizing resource allocation and maximizing impact across various platforms.

Targeted Advertising with Lookalike Audiences: Utilizing website data and insights from Google Analytics, we created lookalike audiences that mirrored our best customers. These audiences were targeted through precise and strategic paid advertising campaigns, ensuring that our marketing messages reached potential customers who were most likely to convert.

Content Optimization: Conducted a thorough analysis of the content we had to determine what resonated best with different customer segments. This allowed us to adapt and optimize our content strategy, ensuring that it was highly relevant and engaging for the newly identified segments.

Strategic Partnerships with Key Opinion Leaders (KOLs): Based on historical performance data, we identified the top-performing ambassadors and influencers who had previously driven significant engagement and sales. We partnered with these KOLs to amplify our reach and credibility among new audiences.

Engaging Live Events: To further tap into new customer bases, we organized and executed live events on Facebook, hosted by our KOLs. These events were designed to create buzz, foster community engagement, and provide real-time interaction with potential customers, thereby increasing brand awareness and driving traffic to our eCommerce platform.

Result:
+246% Increase in the proportion of sales coming from new segments.
-42% Reduction in cost per acquisition (CPA).
+181% Increase in eCommerce conversion rate.